Sell Your SaaS Business
Most brokers can't tell Rails from React. We've built and scaled software — so we know how to position yours to buyers who pay premium multiples.
Multiples vary based on growth rate, churn, and net revenue retention
We speak ARR, churn, and codebase
Most M&A advisors treat SaaS like any other business. We've built software, scaled infrastructure, and know what technical debt actually costs. That means:
- We can assess your architecture before buyers do
- We help you fix issues that kill deals
- We position technical strengths buyers actually care about
- We speak directly to technical buyers and PE ops teams
What drives SaaS valuations
ARR is just the starting point. Here's what actually moves multiples.
>100% NRR means you grow without new customers. 120%+ NRR can add 1-2x to your multiple.
High churn kills deals. Under 3% monthly (36% annual) is good. Under 2% is great.
Shows unit economics work. Below 3:1 means you're spending too much to acquire customers.
Growth rate is the #1 multiple driver. 50%+ growth can 2x your valuation.
How we sell your SaaS
Technical Assessment
We review your codebase, infrastructure, and metrics. We find issues before buyers do — and help you fix them.
Valuation & Positioning
We build your story around the metrics that matter — NRR, churn, growth, and technical moat.
Targeted Outreach
We reach strategic acquirers, PE-backed platforms, and technical buyers — not tire kickers.
Close the Deal
We manage technical DD, negotiate terms, and get you to close with the best structure.
Issues that kill SaaS deals
We've seen these tank valuations or blow up deals entirely. We help you identify and fix them before going to market.
Key person risk is a dealbreaker. We help you document and transition.
Buyers discount heavily for unknowns. We help you quantify and explain it.
Built entirely on Shopify/Stripe/AWS? We help you show resilience.
Can't explain MRR vs ARR vs bookings? We help you get clean.
- • Clean React/Node codebase with 80% test coverage
- • 3-person engineering team staying post-close
- • SOC 2 Type II compliant
- • Strategic fit for acquirer's product suite
Need technical due diligence?
Acquiring a SaaS or technical business? We provide technical DD so you know exactly what you're buying — architecture, debt, risks, and opportunities.
- Code review & architecture assessment
- Infrastructure & security audit
- Technical debt quantification
- Post-acquisition integration planning
What's your SaaS worth?
SaaS multiples range from 3–8x ARR depending on growth rate, churn, net revenue retention, and technical quality.
Micro-SaaS and bootstrapped products typically trade at 3–4x. High-growth SaaS with strong NRR can command 6–8x+.
Questions? Email us: hello@themaroom.com
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